NEW YORK — Brazilian swimwear firm Rosa Cha now has a home in the U.S. to display its full range of sultry suits and bright-colored cover-ups.

The company’s first U.S. store, an 800-square-foot boutique, recently opened on a busy retail stretch on Lincoln Road in Miami’s South Beach neighborhood. The store was feted last Tuesday night at a raucous party hosted by the ubiquitous party girls Paris Hilton and Nicole Richie that included a runway show and drew a range of celebrities and starlets.

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