NEW YORK — For the first time, Champion Athleticwear has launched a national TV and print brand campaign.
With the tag line “Greed vs. Love,” the ads are aimed at consumers who love sports for their purity, not for their highly paid professional athletes. The Winston-Salem, N.C.-based brand picked Publicis in Dallas to develop the creative, which plays off the pride people feel when they achieve their personal and fitness goals.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)