NEW YORK — For the first time, Champion Athleticwear has launched a national TV and print brand campaign.

With the tag line “Greed vs. Love,” the ads are aimed at consumers who love sports for their purity, not for their highly paid professional athletes. The Winston-Salem, N.C.-based brand picked Publicis in Dallas to develop the creative, which plays off the pride people feel when they achieve their personal and fitness goals.

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