NEW YORK — There’s a new king of the trunk-show circuit, and his name is Karl Lagerfeld.
Following a four-day event for the fall Chanel collection at Bergdorf Goodman last week, the store reported a tally of $3.1 million, a record for the store — and the city — that unseats longtime sales heavyweights Oscar de la Renta and Bill Blass.
The Chanel event was boosted by an elaborate runway luncheon last week for 600 prominent customers, plus the inclusion of Bergdorf’s new second-floor strategy of incorporating accessories with the collection to give the designer’s complete point of view in one area of the store, but the record results were as much an indication of the strength of Lagerfeld’s recent collections, said Robert Burke, vice president and senior fashion director at the Fifth Avenue store.
“Karl Lagerfeld is doing what every designer dreams to do,” Burke said. “He is satisfying his established customer with a collection, but also attracting an enormous amount of new customers. I have seen a significant increase in younger customers asking for Chanel. They might only buy one piece —a miniskirt or one jacket — but they’re buying it.”
The top sellers from fall included a mink-trimmed tweed jacket, from $2,390 to $2,655; a mink-trimmed tweed coat, from $2,710 to $3,080; a fitted tweed jacket with white pyramid buttons at $5,980; a snap-button coat with chamelia Chanel lining for $4,680, and a black-and-white tweed skirt suit with lace hem and pyramid buttons for $8,445. Top accessories included a bowling-style bag with a tassel, about $1,500; a black leather bag with a variety of Chanel chains, for $1,475, and a black-and-white quilted bag with chains around the linings, from $1,400 to $1,995.
Chanel’s new record tops the previously credited event, a weeklong show at Saks Fifth Avenue for the fall 2001 Blass collection, the first designed by Lars Nilsson, that reached $2.6 million. At Bergdorf Goodman, Chanel broke a store best of $2.25 million set by Oscar de la Renta in April 2002.
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