Chanel has begun a two-year counter overhaul strategy for its corporate installation counters — about 200 of the brand’s U.S. department and specialty store doors for beauty. About 30 doors are slated to be redone in the first half of 2004, while another 20 or so will be overhauled in the second half of 2004. The remainder will be redone in 2005.
Chanel’s color cosmetics and skin care products are available in about 800 U.S. department and specialty store doors, while its fragrances are available in about 3,000 U.S. department and specialty store doors. Those doors being overhauled are those featuring custom-designed counters built by Chanel for the retailer on a corporate basis.
The latest to get the look — this week — is Saks Fifth Avenue’s Beverly Hills door, and Macy’s South Coast Plaza door has also just been updated. “About two years ago, on a global basis, we implemented a new counter look,” said Jean Hoehn Zimmerman, executive vice president of marketing and sales for fragrance and beauté for Chanel, who describes the new counters as “lighter, using a lot more white and a lot less black. Many feature transparencies and other visual imageries. Overall, there is more luxury showcasing of product.”
While each door in the U.S. will get a slightly different version of the look —?“these are all one-offs, customized for the space the door has available for us,” said Hoehn Zimmerman — they will have several elements in common. All will use the signature Chanel black and white, although the new versions include more white than black fixturing. Where space allows, play stations for color and open-sell will be added.
“When we put in new counters, we generally see sales jumps of 10 to 20 percent,” said Hoehn Zimmerman, adding that in October, the brand saw an 11 percent increase in cosmetics and a 7 percent increase in fragrance sales.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia