NEW YORK — Call it counter intelligence.

Chanel has begun a two-year counter overhaul strategy for its corporate installation counters — about 200 of the brand’s U.S. department and specialty store doors for beauty. About 30 doors are slated to be redone in the first half of 2004, while another 20 or so will be overhauled in the second half of 2004. The remainder will be redone in 2005.

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