NEW YORK — Chanel is out to provide solutions for aging skin this fall.
The beauty brand is launching Micro Solutions, an antiaging line inspired by cosmetic surgery procedures, in September.
"The skin care market has changed significantly in the past 20 years," said Elizabeth Mankin, senior vice president of marketing for Chanel's U.S. beauty business. "It used to be about concealing imperfections; these days, there is a blurring of lines between dermatologic procedures and where you go to get them. Creating a line based on best-loved derm procedures — glycolic peels, Botox and collagen — made perfect sense."
Refining Peel Program is intended to be Chanel's version of a glycolic peel, said to help refine lines and large pores and minimize dark spots. The product is powered by a proprietary combination of 8 percent pure glycolic acid and L-arginine, an amino acid. "This is a nonirritating formula," said Annette Falso, vice president of new product marketing and training for Chanel's U.S. beauty business. "The glycolic acid is trapped in microbubbles of silicone, and is released gradually over the day — which means you get the benefits of a peel without the irritation that many of them cause. You simply put the product on clean skin, then follow your regular regime." The product retails for $250 for a 21-day supply.
Wrinkle-Neutralizing Treatment, designed as a Botox alternative, is designed to help control the worsening of expression lines of the face. The product contains a trio of polymers, which retract and form a film that prevents the skin from contracting, and soy microproteins, intended to stimulate collagen production, said Falso. The product is put on the skin with an applicator pen and used in conjunction with a facial massage, using a massage instrument that is also included. It retails for $185 for a 21-day supply.
Wrinkle-Filler Program, devised as a collagen alternative, is designed to help fill the hollows of deep wrinkles both inside the skin and on its surface, said Falso. The product includes a proprietary blend of polymers and vitamins A and C for deep-down repair, said Falso, and plant-based spheres for physical winkle-filling. It retails for $250 for a 21-day supply.Like their derm-office counterparts, the Chanel treatments will be available in limited distribution — about 225 specialty store doors, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Barneys New York, as well as chanel.com. While Mankin said that she believes the products will have a wide age appeal, she noted that their core user will likely be a thirtysomething or older woman.
While neither of the executives would comment on projected sales or advertising spending, industry sources estimated that the Micro Solutions line would do upward of $7 million in retail sales, and that advertising and promotional spending would top $1 million.
National advertising will break with a four-page insert in October fashion, beauty and lifestyle magazines, including Allure and W, said Mankin. A direct-mail campaign, mimicking the four-page insert, will be another marketing angle, she added.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews