NEW YORK — The ocean of swimwear brands is about to get more crowded, and the new players jumping into the mix couldn’t be more different.

Izod swimwear, part of a major launch of the brand into women’s wear, is aimed at those who favor preppy styles with a misses’ cut. Mama by Lisa Curran is designed for style-conscious pregnant women, while Lustythreads is an Australian label known for its spare silhouettes.

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