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NEW YORK — More than just another fragrance launch, the introduction of Brit in August is meant to punctuate the reincarnation of Burberry. The new women’s scent, shown here in two concentrations, could also generate $120 million in first-year global retail sales. For more see story Burberry Brit Headed for U.S.
This story first appeared in the June 6, 2003 issue of WWD. Subscribe Today.