When it comes to the latest crop of “design” hotels, the kind that consider the look of the lobby as much an amenity as a mint on the pillow, designers are taking a more accessible approach. Looking at The Gray in Milan and The Inn at Price Tower in Bartlesville, Okla., it appears that minimalism, now considered a classic in the realm of hotel design, has evolved into something with a little more substance. In Montecatini Terme, Italy, a group of hotels has gone so far as to establish a festival of local culture and design that kicked off last month, as part of an overall mission to improve tourism in the region.

THE GRAY

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