NEW YORK — Quantifying the X Games’ impact at retail can be as challenging as a wakeboarder’s tootsie roll, but stores agree that the hype around ESPN’s action sports competition is buoying back-to-school business.

Skateboarders, inline skaters, wakeboarders and BMX and Moto X riders were among the adrenaline seekers who descended on Philadelphia earlier this month for the nine-day event. Less agile types have been catching the action on their TVs and, in some cases, buying T-shirts and sweatshirts with bold graphics to parrot their favorite athletes’ looks.

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