By  on May 31, 2007

When Jennifer Baginski teamed up with Michael Scott and Jennifer Plass, the outcome was bound to be all about jeans.

Baginski is former owner of Lynk showroom in New York and current brand consultant. Scott gained experience at Replay and opened his own showroom, Lighthouse Apparel, which has since closed. Plass is a former men's buyer for Bloomingdale's. Now they have just put their years of experience together to open a denim-based store called Jeneral Store.

Tucked away on a tree-lined street in Manhattan's Chelsea, at 203 West 19th Street, Jeneral Store houses some undiscovered brands. In many cases, Jeneral is the first and only store in the U.S. to carry them.

"It's our mission to find the newest, greatest designers out there, put their items in the store and sort of test the product," Baginski said. "Then, we help to guide these designers to find them a showroom and help them get started."

The majority of the 600-square-foot store is centered around a large range of jeans for men and women from new label Dondup from Italy, along with local favorites from brands such as Nobody, Habitual and Serfontaine. There's also a range of T-shirts and tops from brands like B With G, Inhabit and Clu.

Abi Ferrin, a new contemporary designer based in Dallas, sells her line to Jeneral Store, her only New York location. Baginski said she really believes in Ferrin's designs and has even helped her to get into a showroom.

To help complete the full look, the store also sells sunglasses from Paul Smith and Oliver Peoples, as well as Calleen Cordero shoes and soft leather handbags from new designer Elezar. Even the vintage furniture in the store is for sale.

"We always say that everything is for sale here," Baginski said. "Except for the dog. She's not for sale."

The dog, a golden Lab named Abbey, sits at the front steps and helps to greet customers. Baginski said that it's small touches like this that helps them to fit in as a neighborhood spot.

"We are really starting to get to know our customers," she said. "We know their names, the names of their children, and our best customers have our cell phone numbers so that we can help to service them better."Baginski said they will gladly stay open late for good customers or even work with the designers they sell to make something that a customer requests.

The store, Baginski said, is already performing well. She declined to give first-year sales expectations, but said they are already on the lookout for a second location.

"There's something about being a neighborhood store that we really like," she said. "I would love it if we can do the same sort of store in another neighborhood in the city."

— Julee GreenbergWhen Jennifer Baginski teamed up with Michael Scott and Jennifer Plass, the outcome was bound to be all about jeans.

Baginski is former owner of Lynk showroom in New York and current brand consultant. Scott gained experience at Replay and opened his own showroom, Lighthouse Apparel, which has since closed. Plass is a former men's buyer for Bloomingdale's. Now they have just put their years of experience together to open a denim-based store called Jeneral Store.

Tucked away on a tree-lined street in Manhattan's Chelsea, at 203 West 19th Street, Jeneral Store houses some undiscovered brands. In many cases, Jeneral is the first and only store in the U.S. to carry them.

"It's our mission to find the newest, greatest designers out there, put their items in the store and sort of test the product," Baginski said. "Then, we help to guide these designers to find them a showroom and help them get started."

The majority of the 600-square-foot store is centered around a large range of jeans for men and women from new label Dondup from Italy, along with local favorites from brands such as Nobody, Habitual and Serfontaine. There's also a range of T-shirts and tops from brands like B With G, Inhabit and Clu.

Abi Ferrin, a new contemporary designer based in Dallas, sells her line to Jeneral Store, her only New York location. Baginski said she really believes in Ferrin's designs and has even helped her to get into a showroom.

To help complete the full look, the store also sells sunglasses from Paul Smith and Oliver Peoples, as well as Calleen Cordero shoes and soft leather handbags from new designer Elezar. Even the vintage furniture in the store is for sale."We always say that everything is for sale here," Baginski said. "Except for the dog. She's not for sale."

The dog, a golden Lab named Abbey, sits at the front steps and helps to greet customers. Baginski said that it's small touches like this that helps them to fit in as a neighborhood spot.

"We are really starting to get to know our customers," she said. "We know their names, the names of their children, and our best customers have our cell phone numbers so that we can help to service them better."

Baginski said they will gladly stay open late for good customers or even work with the designers they sell to make something that a customer requests.

The store, Baginski said, is already performing well. She declined to give first-year sales expectations, but said they are already on the lookout for a second location.

"There's something about being a neighborhood store that we really like," she said. "I would love it if we can do the same sort of store in another neighborhood in the city."

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