NEW YORK — With 11 months left on their contract, Chico’s founders Marvin and Helene Gralnick are devoting their time to developing the new Chico’s offshoot, called Pazo, according to Scott Edmonds, president of Chico’s....
NEW YORK — With 11 months left on their contract, Chico’s founders Marvin and Helene Gralnick are devoting their time to developing the new Chico’s offshoot, called Pazo, according to Scott Edmonds, president of Chico’s.
In an overview of the company Wednesday at the Bear Stearns Retail, Restaurant and Apparel Conference here, Edmonds said Pazo will bow in March, with 10 openings in warmer climates, including Scottsdale, Memphis, Houston, Los Angeles, Atlanta and Boca Raton, Fla., and has formed product and field teams, separate from Chico’s. He described the Pazo merchandise as European-influenced casual, active, career and intimate apparel styles, with an average item price point of $40, though the range is from $14 to $118. The merchandise is geared for 25- to 35-year olds, whereas Chico’s targets Baby Boomers, has a median customer age of 53 and an average ticket price of $50. Pazo will be competing head-to-head with Express.
Although the company is expanding its reach via Pazo, Edmonds said the $531 million Chico’s chain still has legs. "We don’t feel we are running out of room for Chico’s. This is a monstrous niche that’s not being paid attention to, other than by department stores."
The Florida-based firm plans a net of 70 to 75 Chico openings this year, and opened 67 stores last year.
With the Gralnicks departing in about a year, Edmonds suggested there’s a smooth transition at the company. He noted that Pat Murphy, senior vice president and chief merchandising officer, has become "the product person" as the Gralnicks wind down their involvement with the Chico’s chain. But he also said that the Gralnicks aren’t about to disappear completely. "I don’t foresee any time when they won’t have an influence," he said.
Later, sources at the conference said Edmonds is the unsung hero at the chain, responsible for successfully managing Chico’s phenomenal growth for some time now. Pazo has potential too, but it will be a couple of seasons before it gets past the test phase.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast