NEW YORK — Chico’s new division for 25-to-35-year-olds, to be called Pazo, will launch with eight stores in the first quarter of fiscal 2003.
"Our plans are for Pazo to be a cutting-edge store for the contemporary, fashion-conscious woman," said Chico’s vice president Barry Shapiro, who is heading up the launch of Pazo, in a statement. "Merchandise will be presented in a boutique atmosphere that is unique and fun, with the newest European and American fashion at impulse prices. We will provide a service level that complements this shopping experience."
Scott Edmonds, president and chief operating officer, added: "The strength of our executive management team, combined with our strong balance sheet, has given us the ability to test this new concept. Interestingly enough, we have found that landlords [have responded well to] the new concept. We do, however, want to assure the Chico’s customer and our stockholders that the Chico’s design and product development team, as well as the field management team, will remain completely focused on the Chico’s brand."
He told WWD that Chico’s will introduce new categories of merchandise within "the four walls" of the Chico’s stores, but declined to specify.
He also said he doesn’t expect Pazo units, which will have 2,500 to 3,000 square feet of selling space, to be as productive as Chico’s units, which post $835 in sales per square foot. "Pazo speaks to a different customer and will employ entirely separate design, product development and field management teams." Pazo means country manor in Spanish, Edmonds noted.
The Fort Myers, Fla.-based Chico’s, with 338 stores in 40 states and Washington, sells private label women’s casual clothing and related accessories. Its volume last year was $378million, and it continues to grow rapidly.
At a conference in Boston earlier this year, Charles Klemen, chief financial officer, said the first units of the new division would probably be in Atlanta, San Diego, Washington and Charlotte, as well as Florida and Texas. He also said the division will target household incomes of $40,000 to $60,000, a younger and less affluent customer than the Chico’s chain, and feature outfits about half the price of those at its sister division. The company declined to specify the sites, pending finalization of leases.As reported, merchandise for the new division has been tested since the start of fiscal 2001 at Chico’s stores.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion