ATLANTA — One look at Pazo — the plasma video wall with sexy models in low-rise jeans, the hip minimalist interior showcasing the trendiest looks — would never invite comparisons to Chico’s and its baby-boomer customer.

The departure is intentional. This new retail experiment by Chico’s targets an entirely different customer, one who shops Express, Bebe or Zara. Three Pazo stores, in Atlanta, Memphis, Tenn. and Scottsdale, Ariz. opened Wednesday. A total of 10 are planned by the end of March — including another Atlanta unit, stores in Boca Raton, Fla., Houston and Dallas, Tex. and Mission Viejo, Calif.—in both malls and lifestyle centers.

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