By  on June 18, 2012

MILAN — Kids’ fashion means big business for European companies — especially when they sell to foreigners.

As they gear up for the 75th edition of Pitti Bimbo, the three-day children’s fair in Florence that kicks off June 28, industry executives highlighted the growing importance of planting roots abroad.

Tiziana Cardini, fashion director at La Rinascente, said the children’s sector is “showing positive signs” in Italy and tourism has been an important business-driver for major international brands. “It’s true for children’s wear, but it’s also true across all categories,” she said.


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