MILAN — Kids’ fashion means big business for European companies — especially when they sell to foreigners.
As they gear up for the 75th edition of Pitti Bimbo, the three-day children’s fair in Florence that kicks off June 28, industry executives highlighted the growing importance of planting roots abroad.
Tiziana Cardini, fashion director at La Rinascente, said the children’s sector is “showing positive signs” in Italy and tourism has been an important business-driver for major international brands. “It’s true for children’s wear, but it’s also true across all categories,” she said.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)