The new collection of sportswear and dresses for girls ages two to 10 launched earlier this month at the ENK Children’s Club show in New York.
“We’ve always been involved in the children’s market,” said Jeff Dodge, director of sales and business development for Taunton, Mass.-based GlobalTex, which also designs CR Kids and CR Sports lines. “But after conducting a series of consumer and retailer surveys, we found a gap in the marketplace for girls: Even at a younger age, girls are so conscious about what they’re wearing…they are becoming more involved in the shopping process. And we found that there was a demand for a fashionable, middle-priced brand, something that was accessible to the masses.”
With a focus on softer fabrics — such as rayon and poplin — colorful prints and carefully considered details, the collection features looks that also allow girls to be comfortable. Pieces in the line include woven and knit tops, dresses, skirts, tunics, leggings, shorts, jackets, sweaters and capri pants embellished with embroidery, appliqués, screen prints and trims.
The six print-themed lines include: Marguerite (pieces in crinkled cotton with a shimmery overprint); Fiesta (smocked and ruffled separates and dresses in vibrant prints and solids); Shore Thing (smart nautical styles in navy, white and coral); Lil’ Butterfly (dip-dyed, pleated and hand-smocked woven and knit foil-printed pieces); Watercolors (screen-printed pieces in pastel shades with beading), and Bright Ideas (floral items mixing denim, printed cotton/spandex and geometric prints, featuring bright, high-energy colors).
The collection will be sold in upscale children’s specialty stores and boutiques such as Bergstroms Children’s Stores, and Bubble and Renee’s Kids Corner, both in Suffolk County, N.Y., beginning in the spring, in sizes 2T to 10 (with limited availability in infant sizes). Wholesale prices range from $10 to $30.
“It’s intelligently priced,” said Dodge.
He added, “Parents are obviously under a crunch, considering all that’s going on. And they’re still spending, they’re just a little more cautious and are considering every single purchase. They’re definitely still spending on their kids. We felt that the timing of this launch is working in our favor: The recession has created an opportunity for people to try and figure out ways to shop and feel good — and still not break the bank.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion