The new collection of sportswear and dresses for girls ages two to 10 launched earlier this month at the ENK Children’s Club show in New York.
“We’ve always been involved in the children’s market,” said Jeff Dodge, director of sales and business development for Taunton, Mass.-based GlobalTex, which also designs CR Kids and CR Sports lines. “But after conducting a series of consumer and retailer surveys, we found a gap in the marketplace for girls: Even at a younger age, girls are so conscious about what they’re wearing…they are becoming more involved in the shopping process. And we found that there was a demand for a fashionable, middle-priced brand, something that was accessible to the masses.”
With a focus on softer fabrics — such as rayon and poplin — colorful prints and carefully considered details, the collection features looks that also allow girls to be comfortable. Pieces in the line include woven and knit tops, dresses, skirts, tunics, leggings, shorts, jackets, sweaters and capri pants embellished with embroidery, appliqués, screen prints and trims.
The six print-themed lines include: Marguerite (pieces in crinkled cotton with a shimmery overprint); Fiesta (smocked and ruffled separates and dresses in vibrant prints and solids); Shore Thing (smart nautical styles in navy, white and coral); Lil’ Butterfly (dip-dyed, pleated and hand-smocked woven and knit foil-printed pieces); Watercolors (screen-printed pieces in pastel shades with beading), and Bright Ideas (floral items mixing denim, printed cotton/spandex and geometric prints, featuring bright, high-energy colors).
The collection will be sold in upscale children’s specialty stores and boutiques such as Bergstroms Children’s Stores, and Bubble and Renee’s Kids Corner, both in Suffolk County, N.Y., beginning in the spring, in sizes 2T to 10 (with limited availability in infant sizes). Wholesale prices range from $10 to $30.
“It’s intelligently priced,” said Dodge.
He added, “Parents are obviously under a crunch, considering all that’s going on. And they’re still spending, they’re just a little more cautious and are considering every single purchase. They’re definitely still spending on their kids. We felt that the timing of this launch is working in our favor: The recession has created an opportunity for people to try and figure out ways to shop and feel good — and still not break the bank.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye