By  on October 11, 2006

PARIS – Chloé today named Paulo Melim Andersson its new chief designer, confirming a report in WWD Sept. 28.

Melim Andersson, 34, who starts at the French fashion and accessories firm on Thursday, was previously the design director of the Italian firm Marni, where he worked for seven years.

Praising his intelligence, professionalism and “down to earth” personality, Chloé chairman and chief executive Ralph Toledano told WWD Melim Andersson would start work immediately on the pre-fall collection and for his runway debut in Paris next March.

“His mission is to find the new direction for the Chloé brand,” Toledano said. “He will be given, like his predecessors, a lot of freedom to find his own way.”

Melim Andersson succeeds Phoebe Philo, who resigned from Chloé last January to spend more time with her family, and he assumes the helm of one of the fastest growing fashion firms in Europe.

Chloé sales increased by nearly 90 percent in the April to August period, and Toledano cited “strong double-digit” sales of its pre-spring collection and a “very good” reaction from wholesale clients to the collection shown on the runway last Saturday during Paris Fashion Week. Yvan Misepelaere, a member of Chloé’s design team since January 2005, took the bows for that runway collection, however, he is leaving the firm to join Frida Giannini’s ready-to-wear team at Gucci, as reported.

A Swedish national, Melim Andersson has degrees in fashion design from Central Saint Martins and the Royal College of Art.

Founded in 1952, Chloé has had a long list of celebrated designers, including Stella McCartney, Karl Lagerfeld and Martine Sitbon. The brand is owned by Compagnie Financiere Richemont.

For complete coverage see tomorrow's issue of WWD.

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