PARIS — Taking the designer hotel concept a step further, designer and entrepreneur Christian Audigier is out to apply the same brash rock ’n’ roll formula he’s used to build his fashion empire to the French all-inclusive resort concept Club Med.
Audigier said Friday he plans to use his celebrity connections to heat up Club Med’s image and draw more traffic to its 80 resorts worldwide. Audigier’s proposal is likely to be tested out first in Club Med’s North American centers following a meeting with Club Med chief executive officer Henri Giscard d’Estaing in January, said Hubert Guez, chief executive of Audigier’s Ed Hardy brand. Guez added the designer also would likely be involved in “spiffing up” Club Med’s boutiques and products.
If tests are successful, Audigier plans to invest 10 million euros, or about $15 million at current exchange, in Club Med, Guez said.
“Club Med is a French institution so I’m really happy to get involved. It’s a family resort, so any celebrities with children are welcome to come along,” said Audigier.
Having burst onto the fashion scene earlier in the decade as designer of Von Dutch Originals, the French native last month opened a sprawling showroom here with a view to rev up business on his home turf for his various labels.
The Ed Hardy group owns five main brands, comprising its namesake line and the Christian Audigier, Smet, Paco Chicano and Crystal Rock brands, and operates 60 licenses. Guez forecasts sales generated by Ed Hardy brands in 2009 will reach almost $400 million.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye