Come holiday time,stores of every stripe are putting their most promotional foot forward.The month of ecember accounts for a disproportionate amount of yearly sales for many retailers.Here ’s how much business different types of stores did during...
Come holiday time,stores of every stripe are putting their most promotional foot forward.The month of ecember accounts for a disproportionate amount of yearly sales for many retailers.Here ’s how much business different types of stores did during December 2001.For the story behind the list,see below.
Jewelry stores rely heavily n December sales.Zale ’s newspaper inserts tout sale items and offer 12 months f interest-free financing.Tiffany &Co.’s financing deal sounds like a come-on for car buyers:no money down and no interest for 90 days,a policy the company said was instituted in 1837.
National department stores have a lot f eggs in the Christmas basket.J.C.Penney Co.chairman and ceo Allen Questrom said:"There is no other basket. The fourth quarter represents 40 to 70 percent f people ’s profits."Despite discounts,Sears said it ’s focused n growing its top line throughout the year.
What would Christmas be without cashmere?The ubiquitous luxury fiber is in evidence everywhere from Kohl ’s Croft &Barrow separates,originally $68 to $80,n sale for $34 to $40,to Nordstrom ’s cashmere mock-turtle tunic,a deal at $149.
At Ann Taylor Loft,items are showcased in the windows with large hangtags reading "$10 off."Calvin Klein is running discreet ads announcing a 40- percent-off sale on fall collections.At Bebe,selected items are discounted up to 70 percent.
Lord &Taylor has been running full-page ads touting a laundry list f categories on sale including handbags,reduced 50 percent,and already reduced watches discounted an extra 40 percent.Macy ’s advertises doorbusters,red-star specials and super buys with 40 to 50 percent ff coats and sweaters.
Kmart began its holiday advertising about two weeks earlier than usual to promote the new Martha Stewart holiday collection and the Joe Boxer brand.At Wal-Mart,the "Every Day Low Price "mantra is a recurring theme throughout the season."We ’re competing like heck n price,"aWal-Mart spokesman said.
The category,as defined by the U.S.Department f Commerce,takes in conventional department stores,discounters,supercenters,warehouse clubs and dollar stores,which include chains such as Goody ’s and Dollar General,where the motto is,"Nothing should cost more than it comes to."
Sure,Costco sells bulk toilet paper and cleaning products,but it also carries gifts,including .33-carat,three-diamond necklaces for $389.99,XBOX bundles for $239.99 and two-speed John Deere Gators,licensed to yuppie stroller manufacturer Peg Perego,for $329.99.
Gap ’s online store features 25 percent ff jackets and free shipping on purchases of $100 or more.J.Crew ’s Web site has an entire page devoted to holiday sales,including 30 percent ff sweaters and 20 to 40 percent ff outerwear.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty