LONDON — Christopher Bailey, Burberry’s chief creative officer, has been named chair of Fashion Fringe, the annual contest for emerging industry talent in Britain. An announcement is expected this week.
Bailey, whose tenure will last for two years, will select and mentor the three finalists and the winner of the 2012 award, who will be revealed during London Fashion Week in September.
The announcement coincides with a call for applications for the 2012 award. Fashion Fringe will take applications starting Monday via the Web site fashionfringe.co.uk.
“Fashion Fringe provides a wonderful platform to develop emerging creative talent, and I am very proud to be partnering with them to unearth the next generation of exciting designers,” said Bailey. “The support, mentoring and guidance I received at the early stages of my career gave me the belief and self-confidence to explore the many wonderful opportunities that I’ve had.”
McDowell said Bailey would serve as chair in the run-up to the competition’s 10th anniversary in 2013. “He is young, and Burberry has a long and trusted tradition, and that pleases me enormously as youth and longevity are entirely what motivate and drive Fashion Fringe,” said McDowell. “I believe that Christopher and Burberry will offer great inspiration to our candidates in Fashion Fringe for the next two years whilst encouraging them to boldly step out and create their own vision and originality.”
The award includes two years of financial support, business advice, mentoring, and an equipped studio at London’s Somerset House — the London Fashion Week official venue. Past winners and finalists include Erdem, Basso & Brooke, and Corrie Nielsen.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia