Citibabes may be an exclusive, members-only club in New York, but with the launch of citibabes.com's online store, dressing chic children (and parents) just got more inclusive.
When Tara Gordon Lipton and Tracey Frost Rensky started Citibabes in late 2005, they knew there was a market for a club where parents could go with their children. Citibabes is located in New York's SoHo neighborhood, where members (who include Gwyneth Paltrow) have various amenities at their fingertips. Moms can work out in the gym as children take music classes, and there are cooking classes, a kid-friendly and healthy cafe, a business center, a spa and a hair salon. There also is a boutique filled with children's apparel, toys and gifts.
Gordon Lipton and Frost Rensky's mission with Citibabes has been to help parents regain a "sense of control, connection, fun and fulfillment" by giving them access to lots of resources (like guest hairdressers or designers) under one 10,000-square-foot roof. With the Web store, Gordon Lipton said that the reach goes beyond members.
"We can now reach so many people," she said. "We've had people place orders in Boston, Texas and D.C. Someone from Hong Kong just placed a huge order with us."
Gordon Lipton said that since the online store was launched in mid-February, she has been pleasantly surprised by the number of orders placed.
"It really just took off and we are way ahead of plan," she said. "I was truly amazed by the reaction. I didn't see it happening this fast."
The site sells just about everything that's available inside the club's store. There is apparel for infants, toddlers, children and adults, as well as accessories and toys. Items sold on the site are from designers such as Lucy Sykes, Kule and Mill & Mia, and a new line designed exclusively for Citibabes by Alexander Wang. The cashmere sweaters, which come in V-neck, cardigan and hoodie styles, are available for mothers and children, and range from $160 to $430. Most prices are on the high end, but there are onesies for $35 and tank tops for $30 with the Citibabes logo icons printed on them."Alexander Wang came to us and said that they loved our icons," Gordon Lipton explained, "so we collaborated, and I cannot tell you how fast they are selling. We have very little left already. It's a great mix, having our cute icon on such a high-quality sweater."
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