By  on September 9, 2015

In honor of New York Fashion Week, city officials plan to reveal a $5 million Made in N.Y. marketing campaign Thursday morning on the steps of Moynihan Station.An offshoot of the $15 million program Mayor Bill de Blasio kicked off in February, the new installment includes a Made in N.Y. ad campaign. Prabal Gurung, Public School, Rosie Assoulin, Eugenia Kim, Alexis Bittar and Tim Coppens are among the labels featured in the initial $1 million wave of Made in N.Y. ads, which includes Times Square billboards, 600 taxi tops, 75 bus ads and print publications. In what appears to be a by-land, or by-sea approach, there will also be double-decker bus wraps, as well as ferries, and cruise vessels and terminals. Meant to support local manufacturers and up-and-coming talent, designs by Ohne Titel, A Morir and Chromat are also spotlighted in the new ads.“The fashion industry is more vital than ever when it comes to our city’s economic future — employing over 180,000 people and generating $1.4 billion a year in tax revenue,” said Mayor de Blasio. “That’s why we’ve tripled our investment to support and elevate the manufacturers, designers, and students here in New York who make this industry and this city so great. New York Fashion Week is key to that work, highlighting New York City’s centrality to the industry and attracting people from across the globe.”Deputy Mayor for Housing and Economic Development Alicia Glen and New York City Economic Development Corporation president Maria Torres-Springer were expected to talk up the effort Thursday morning with help from Theory chief executive officer Andrew Rosen at Moynihan Station, one of the main bases for New York Fashion Week. City officials will also spread the word about plans for a Made in N.Y. pop-up shop or online store. They also plan to discuss how New York City-based fashion companies can apply for Made in New York programs via the city's Made in N.Y. Fashion site, a digital hub meant to showcase local talent, promote New York City made goods and serve as a directory of resources.Their run-through will include updates about existing programs such as the Barneys NY x CFDA: Made in New York collection, a limited-edition range created by such labels as The Row, Thom Browne and Altuzarra. Ten percent of sales will benefit the Fashion Manufacturing Initiative, an initiative with the CFDA that supports local fashion production.There will also be mention of the Made in NY certification program which enables pre-approved New York City-based fashion design companies to use the “Made in NY” logo for their products and for advertising and marketing purposes. City officials will also discuss the Made in NY Trade Show Partnership, which offers local designers the opportunity to build their respective brands' visibility by participating in trade shows at free or reduced rates. Up-and-comers will also hear more about the Made in NY Fund, which will offer early-stage designers lines of credit to finance production of purchase orders at below-market rates. The purchase orders can come from traditional stores, e-commerce, or the designers’ Web sites. Along with the funding, designers will also receive mentorship and financial training.The city’s fashion industry employs over 184,000 New Yorkers, accounting for 5.4 percent of the city’s workforce, pays $11.6 billion in wages. New York City’s wholesale fashion market is one of the world’s largest, attracting more than 578,000 visitors per year to its trade shows, showrooms and fashion shows. Overall, the industry garners more than $18 billion in retail sales, $72 billion in wholesale sales, and $8 billion in manufacturing sales annually. The City’s semiannual Fashion Weeks draw approximately 232,000 attendees to more than 500 shows, creating a total economic impact of $887 million.

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