NEW YORK — Calvin Klein Inc.’s future looks shiny and sparkly.

On Friday, CKI, a subsidiary of Phillips-Van Heusen Corp., said it signed a worldwide licensing deal with Swatch Group AG to launch jewelry under the CK Calvin Klein label. The companies already collaborate on the CK Watch collection, which launched in 1997.

Swatch Group will handle the jewelry line’s product and sales, while CKI will be in charge of branding, public relations and account approval. Both firms will work together on product design, advertising and marketing.

CK jewelry will be steered by Calvin Klein’s signature clean aesthetic: It will consist of a stainless steel collection set with semiprecious stones, glass, enamel and pavé diamonds. The rings, bracelets, necklaces, earrings, cuff links and pins will retail from $60 to $400, though the lion’s share of merchandise will sell for about $125.

The collection will be introduced to the trade at the Baselworld Watch & Jewelry Show in Basel, Switzerland, next month. As for the distribution strategy, the line will be made available to Calvin Klein’s existing regions, except for Japan, where the firm already has a licensing deal in place.

The jewelry will be shipped in three phases to department and specialty stores in 60 countries starting in May. It will be supported by advertising and in-store collateral featuring model Natalia Vodianova, who also stars in its ad campaign.

— Marc Karimzadeh

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