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CKI: Makes Show Date, P.R. Moves

NEW YORK — Calvin Klein Inc. has named a key addition to its public relations staff, while a spokesman also confirmed that the designer’s next women’s collection will be presented on Feb. 14, during the fall 2003 edition of...

NEW YORK — Calvin Klein Inc. has named a key addition to its public relations staff, while a spokesman also confirmed that the designer’s next women’s collection will be presented on Feb. 14, during the fall 2003 edition of Mercedes-Benz Fashion Week.

Malcolm Carfrae was named vice president of public relations, starting Monday and reporting to Kim Vernon, senior vice president of global advertising and communications. The position has been vacant since Virginia Smith left CKI in June, and then became fashion market director at Vogue.

Carfrae moved to New York this week from London, where he was fashion and company director at Bryan Morel Public Relations, where he has worked since 1995. At CKI, he will be responsible for working with management and CKI’s business partners to oversee fashion public relations and special events.

Also at CKI, Ted Stafford was promoted from a manager level to director of men’s public relations.

Separately, the firm has decided to return to its traditional position as the last major fashion show during New York’s fashion week, slated from Feb. 7-14. The designer had shifted to earlier showings during the September edition, which was disrupted by scheduling around the anniversary of the Sept. 11 terrorist attacks.

For the fall shows, he had reserved a midweek slot, but has since changed back to his usual Friday date, which puts a major anchor back at the end of the New York season.

This story first appeared in the January 7, 2003 issue of WWD.  Subscribe Today.