NEW YORK — Juicy Couture, the hot contemporary brand known for making velour tracksuits chic for everyone from soccer moms to celebrities, has become the latest brand to join the growing Liz Claiborne Inc. empire.

Liz Claiborne said Tuesday that it has agreed to purchase 100 percent of the stock of Travis Jeans Inc., which owns the assets of Juicy Couture. Based in Arleta, Calif., the six-year-old Juicy designs, markets and wholesales basics for women, men and children and had sales of about $47 million in 2002.

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