Independent specialty store owners are faced with a unique set of challenges in their quest to survive successfully against larger competitors. But by keeping their fingers on the pulse of their customers, small merchants can carve out a niche.

In a panel discussion entitled New Rules for Engaging the Fashion Consumer, Janet Brown of Janet Brown Ltd. in Port Washington, N.Y.; Debra Pearlstein Greenberg, president of Louis, Boston, and Stefani Greenfield, co-owner of Scoop in New York, took on several issues.

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