NEW YORK — Less than a year after acquiring Clairol, Procter & Gamble is about to unleash the largest advertising and marketing blitz in the hair color and hair care brand’s 52-year history.
Starting Monday, Clairol will echo across the airwaves, with seven TV spots broadcast over eight weeks. That onslaught will be followed by eight-page advertising inserts appearing in November and December editions of top women’s magazines, such as Cosmopolitan, Vogue, Glamour and In Style. The print campaign will be buttressed by billboard, subway and cab-top advertising. Clairol’s name will beam from a billboard atop the W Hotel at Broadway and 47th Street in New York’s Times Square for a month, starting in mid-September. The Clairol Web site will even be hooked into the campaign by displaying its signature.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)