NEW YORK — Chemical company Clariant is looking to make New York a more colorful place. Its new color design studio, located in the Chelsea district, features 2,200 square feet of space dedicated to assisting the design community in creating new...
NEW YORK — Chemical company Clariant is looking to make New York a more colorful place. Its new color design studio, located in the Chelsea district, features 2,200 square feet of space dedicated to assisting the design community in creating new colors, as well as learning about trends and using color development tools created by Clariant over the past three years. With 100 years of experience in producing dyes and other chemicals, the Muttenz, Switzerland-based company sees the studio as a way to further evolve.
“About four years ago, we started talking to our clients [about] some of the problems they were having with managing color globally,” said Doug Bynum, director of business development. “There were inconsistent color standards which led to technical issues for the production plants.” By introducing an engineered color standard, Archroma, developed in 2000, Clariant was able to create a color by using a technical database of over 2,000 shades.
The system, which last year launched in an Internet-based format, has helped many U.S. retailers shorten color development times from several months down to as little as a week, added Bynum.
“It’s made a dramatic impact on a retailer’s ability to change seasons in their stores and improve sales and profitability,” he said.
Now, the studio aims to bring that and other services to New York.
“It’s like a workroom,” added Ken Golder, president and chief executive officer of Clariant. “There’s a need for designers to have a space where they can create new ideas and that’s why we’re here.”
In addition to the Archroma Global Service, the space will also house the Masterbatches division, which specializes in making colorants for plastics, as well as specialized seminars and training classes in color evaluation, management and communication.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia