NEW YORK — Chemical company Clariant is looking to make New York a more colorful place. Its new color design studio, located in the Chelsea district, features 2,200 square feet of space dedicated to assisting the design community in creating new colors, as well as learning about trends and using color development tools created by Clariant over the past three years. With 100 years of experience in producing dyes and other chemicals, the Muttenz, Switzerland-based company sees the studio as a way to further evolve.

“About four years ago, we started talking to our clients [about] some of the problems they were having with managing color globally,” said Doug Bynum, director of business development. “There were inconsistent color standards which led to technical issues for the production plants.” By introducing an engineered color standard, Archroma, developed in 2000, Clariant was able to create a color by using a technical database of over 2,000 shades.

The system, which last year launched in an Internet-based format, has helped many U.S. retailers shorten color development times from several months down to as little as a week, added Bynum.

“It’s made a dramatic impact on a retailer’s ability to change seasons in their stores and improve sales and profitability,” he said.

Now, the studio aims to bring that and other services to New York.

“It’s like a workroom,” added Ken Golder, president and chief executive officer of Clariant. “There’s a need for designers to have a space where they can create new ideas and that’s why we’re here.”

In addition to the Archroma Global Service, the space will also house the Masterbatches division, which specializes in making colorants for plastics, as well as specialized seminars and training classes in color evaluation, management and communication.

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