NEW YORK — For at least the last two decades, skin care marketers have viewed the promise of the coming men’s treatment market as a shimmering opportunity just out of reach. It has been judged through the years as everything from a promised oasis to a pitiless mirage.

The two brands that have made the most headway in this arena are Aramis, with its Lab Series, and Clinique. Sources estimate that roughly 50 percent of the men’s prestige skin care business is now done by Clinique, with Aramis accounting for another 30 percent and the other competitors dividing up the remaining 20 percent. The size of the pie is reportedly approaching $100 million at retail.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus