NEW YORK — With Clarins expanding its skin care line, customers should be able to exfoliate and protect their skin while glossing up this summer.
The company plans to introduce four facial sunscreens designed with multiple benefits, including moisturizing and antiaging effects, this March. "We felt it was important for us to bring a new SPF technology to the marketplace," said Caroline Pieper-Vogt, senior vice president of marketing for Clarins. "It's beyond sun protection — it's skin care with an antiaging benefit."
The lineup, with products ranging in price from $24.50 to $27.50, features a Sun-Control Stick Ultra Protection SPF 30, two Sun Wrinkle Control Creams with SPF 15 and SPF 30, and a Sun Wrinkle Control Eye Contour Cream SPF 30. The sun stick contains shea butter, wild mango and vitamin A. The ingredients of both the eye contour cream and sun wrinkle control cream are said to keep the skin moist and soft; olive, pea and baobab extracts, the plant-based complex phyto-sunactyl II, are said to prevent premature aging, and mineral filters protect the skin from UVA and UVB rays.
Pieper-Vogt predicts the sun wrinkle control eye contour cream will shine bright. "It's the new sun protection made just for the eyes," she said. "It's the world's first pair of cosmetic sunglasses." The sun protection consumer market spans a broad audience of both men and women, but the exfoliating body scrub and lip tints tend to attract women 30-plus.
"The consumers buying our makeup and body care products have economic and financial power and are looking for something a bit more sophisticated as they start the transition out of the brand they used in their twenties," said Pieper-Vogt.
In April, Clarins will launch the $34 Smoothing Body Scrub For a New Skin, which is said to exfoliate, condition and firm skin. According to Pieper-Vogt, it helps to reduce cellulite while removing toxins. It contains bamboo powders, moringa and shea butter.
"We found a way not just to exfoliate but purify, detoxify, moisturize and soften. It provides an imperceptible veil on the surface of the skin, making the skin feel soft and supple without the redness," said Pieper-Vogt.
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