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Clarins Additions Aim to Save Face

With Clarins expanding its skin care line, customers should be able to exfoliate and protect their skin while glossing up this summer.

NEW YORK — With Clarins expanding its skin care line, customers should be able to exfoliate and protect their skin while glossing up this summer.

The company plans to introduce four facial sunscreens designed with multiple benefits, including moisturizing and antiaging effects, this March. “We felt it was important for us to bring a new SPF technology to the marketplace,” said Caroline Pieper-Vogt, senior vice president of marketing for Clarins. “It’s beyond sun protection — it’s skin care with an antiaging benefit.”

The lineup, with products ranging in price from $24.50 to $27.50, features a Sun-Control Stick Ultra Protection SPF 30, two Sun Wrinkle Control Creams with SPF 15 and SPF 30, and a Sun Wrinkle Control Eye Contour Cream SPF 30. The sun stick contains shea butter, wild mango and vitamin A. The ingredients of both the eye contour cream and sun wrinkle control cream are said to keep the skin moist and soft; olive, pea and baobab extracts, the plant-based complex phyto-sunactyl II, are said to prevent premature aging, and mineral filters protect the skin from UVA and UVB rays.

Pieper-Vogt predicts the sun wrinkle control eye contour cream will shine bright. “It’s the new sun protection made just for the eyes,” she said. “It’s the world’s first pair of cosmetic sunglasses.” The sun protection consumer market spans a broad audience of both men and women, but the exfoliating body scrub and lip tints tend to attract women 30-plus.

“The consumers buying our makeup and body care products have economic and financial power and are looking for something a bit more sophisticated as they start the transition out of the brand they used in their twenties,” said Pieper-Vogt.

In April, Clarins will launch the $34 Smoothing Body Scrub For a New Skin, which is said to exfoliate, condition and firm skin. According to Pieper-Vogt, it helps to reduce cellulite while removing toxins. It contains bamboo powders, moringa and shea butter.

“We found a way not just to exfoliate but purify, detoxify, moisturize and soften. It provides an imperceptible veil on the surface of the skin, making the skin feel soft and supple without the redness,” said Pieper-Vogt.

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Finally, Lip Colour Tints, launching in June, are said to offer a creamy, supple texture to enhance the lips. According to Piper-Vogt, Acacia micropearls fill in any of the lips’ wrinkles and lines, while providing a slight plumping effect. The tints are available in nine floral and fruity fragrances, among them raspberry, peach, iris and rose, and will retail for $19 each.

“It’s a new breed because it’s not lipstick and not gloss — it’s somewhere in between,” said Pieper-Vogt. “The tint sits in between major trends we are seeing.”

All products will retail at approximately 1,200 major U.S. department and specialty stores, and at the three freestanding Clarins boutiques in New York City.

National print advertising will break in May and June in fashion, beauty and lifestyle magazines for the exfoliating product. Special promotions will revolve around the 10th annual Self Challenge for the body scrub. Clarins, the exclusive beauty sponsor of the event, has chosen the scrub to be highlighted. A customer will receive a one-year subscription to Self with the purchase of any two Clarins body products. Pieper-Vogt declined to discuss sales projections, but industry sources estimated that the new products would add about $11 million at retail during the launch period.