Clarins is firming up its fall launch schedule with four products — all designed to add extra support to various parts of the body.
“Women are showing an endless appetite for high-performing, technologically advanced skin care,” said Eric Horowitz, president of the Clarins brand division of Clarins Groupe USA. “This fall, we meet this demand with new product introductions that will boost two of our core franchises, Extra Firming and Super Restorative. These new products are quintessential Clarins, marrying the best of nature with science to deliver effective and pleasurable treatments.”
Clarins was one of the first companies to begin offering a neck-firming cream, in 1974. But the new Advanced Extra-Firming Neck Cream, noted Lionel de Benetti, global head of research and development for Clarins, has the latest technology available — plucked from sunflowers, of all places. “We noticed when doing studies that while sunflowers are large and very heavy, their stems were relatively thin — yet held firm,” said de Benetti. “That said to us that it had great molecules for strength and elasticity. From the sunflower auxins, which we extracted from the stems, we’ve created a complex which keeps neck skin firm and flexible.”
The neck cream also contains the proprietary Stimulen, a cocktail of amino acids and vitamin E said to preserve the function of the Langerhans’ cells and promote cell renewal; Bocoa extract, said to stimulate collagen production and protect against free radicals; plum kernel extract, designed to immediately tighten the surface of the skin, and anthyllis extract, which is said to fight lines by stimulating the production of glycosaminoglycanes. A 1.7-oz. cream will retail for $72.50.
Two products were created for the eye area. “It’s not just a marketing thing,” said de Benetti of products for this area of the face. “The eye zone skin is different — it is very thin, perhaps half the thickness of the rest of the face. It has less collagen and less moisture, and too many active ingredients could easily irritate the area.”
Advanced Extra-Firming Eye Contour Serum, $54 for 0.7 oz., is designed to address puffiness and dark circles and recommended for morning use. The proprietary Stimulen2, an offshoot of the formula used in the neck cream, contains a terapeptide and brown algae, a cocktail said to encourage skin renewal and firmness. Hibiscus seed is said to hydrate, soothe and tighten the skin around the eyes, and includes soft-focus pigments, which reduce the appearance of fine lines. As well, caffeine and agrimony flower extract are said to drain water and lipids from the eye area, and the proprietary Anti-Pollution Complex, a mixture of succory dock-cress, white tea and a glycofilm, are intended to protect against free radicals.
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The second eye product, Advanced Extra-Firming Eye Contour Cream, $54 for 0.7 oz., is intended to help prevent and reduce the signs of aging around the eyes. Its key ingredient is Glistin, a proprietary blend of amino acids said to be “neuro-protective” and allow the skin to recover during the night. Ispaghul seed extract promotes moisture levels, he said, while centella asiatica is said to aid in creating collagen. Euphrasia extract is intended to soothe the skin when the cream is applied. Evening application is recommended.
Later this year, Clarins will introduce Super Restorative Redefining Body Care, which is designed to tighten the skin around the waist and abdomen. According to Clarins executives, it is the first product specifically formulated to address body changes attributable to aging and hormonal changes. Its key ingredients are crowberry, said to limit the expansion of abdominal adipose tissue and help prevent collagen breakdown; caffeine, said to block lipoprotein lipase, an enzyme that encourages lipid storage; agrimony, intended to increase micro-circulation; pueraria lobata and khaki calyx to stimulate collagen and elastin synthesis, and triglycerides to encourage moisturization. It is designed to be used in the morning and the evening to the stomach, waist and hips. It will retail for $85 for 6.9 oz., and will be available in November.
According to the company, Clarins is the first to use crowberry in a cosmetic product.
While executives declined to discuss sales figures, industry sources estimate that the three new Advanced Extra-Firming products will do about $23 million at retail in their first year on counter and that Super Restorative Redefining Body Care will do about $4.5 million at retail that time.