NEW YORK — Come this fall, Clarins hopes that Lacoste’s famous reptile will snap up business at men’s fragrance counters.

"Lacoste Pour Homme is a fresh, classic scent with a twist —and it is a new franchise which won’t cannibalize our existing fragrance lines," noted Joseph Horowitz, president and chief executive officer of Groupe Clarins. "We feel that this is a perfect time to launch this fragrance, given the resurgence in popularity that the Lacoste fashion line is experiencing."

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus