NEW YORK — A new Azzaro fragrance will be paying a visit to department stores this September and Clarins executives hope the business will stay awhile.

The new men’s scent is called, appropriately enough, Visit, and Joseph Horowitz, president and chief executive officer, believes that it’s a top 10 men’s contender. “We’re seeing consistent strength with the Azzaro franchise,” he said, noting that the first Azzaro scent, Chrome, is in its seventh year of gaining rank and size. “We believe that Visit will add to the strength of the overall brand, as well as perform well on its own.”

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