NEW YORK — Tom Ford is hoping to make a luxurious statement this fall with the launch of Gucci’s newest women’s scent, Gucci Eau de Parfum. The luxe scent, which comes equipped with luxe pricing — a 2.5-oz. bottle retails for $85 — is expected to chalk up $15 million to $20 million in first-year retail sales. Gucci Eau de Parfum is scheduled to be in 400 doors by yearend. For more, see page 6.
This story first appeared in the August 9, 2002 issue of WWD. Subscribe Today.