NEW YORK — Like their counterparts in more upscale and discount arenas, moderate outerwear firms are turning to innovation to renew consumer interest in coats, regardless of any turbulence in the weather or the economy.

Classics styles in black and navy will be sharing floor space with pastels and other nontraditional shades. Silhouettes are sleeker without looking as though they belong in the junior department, and finishing touches like logos and animal-print linings have been added.

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