NEW YORK — Clinique is aiming to conquer the night with its latest skin care launch.
And with its first night repair product range, Repairwear, Clinique is also aiming to take the brand’s skin care to a new price level.
Designed primarily for normal to dry skin, the Repairwear range consists of three products: Intensive Night Cream, Intensive Night Lotion and Extra Boost Serum, all retailing for $45 apiece. The cream and lotion are each 1.7-oz. products, while the serum is 1 ounce. By contrast, two of Clinique’s other key repair products — Advanced Stop Signs and Total Turnaround — retail for $35 and $30, respectively. Clinique entered the antiaging category in 1999 with Stop Signs, the forerunner of the updated Advanced Stop Signs.
"We believe we’ve got a premium offering with Repairwear," said Susan Akkad, vice president of global treatment marketing for Clinique, of the increased pricing structure. "The patented technology gave us the opportunity to create an aspirational product line."
The products are intended to restore energy to the skin, repair existing damage, provide antioxidant and anti-irritant protection and help enhance natural collagen synthesis, said Kenneth Marenus, vice president of biological research for Clinique, who developed the technology for Repairwear. "Not only does this line address environmental stressors, it also acknowledges that a great deal of damage to skin comes from internal stressors — and addresses all types of damage with proprietary ingredients that are incredibly effective," he said, noting that the line is intended to both repair existing damage and prevent additional damage from happening.
Among Repairwear’s key ingredients is the proprietary Vital Fuel, a biofermenting complex said to restore skin’s energy-producing capabilities. "If you don’t have enough energy in the skin, it will become damaged more easily," Marenus noted. "In our studies, we have found that skin is metabolically active at night, and we’re using these ingredients to provide energy to skin —?and protect it over the next day."
Other key ingredients include a vitamin C and E duo in a free radical-triggered liposome delivery system; the patented Skin Signalling Repair technology, a combination of RNA fragments and bioconverted white birch extract that is intended to reduce environmental damage and the appearance of fine lines and wrinkles, and a soybean protein-centella asiatica extract combination that is intended to help boost collagen and elastin in the skin, said Debbie D’Aquino, vice president of global product development, treatment for Clinique. "One key difference with these ingredients is that they are biofermented, which basically means that we have distilled the most active parts of the ingredient and made it available to the skin," said D’Aquino.In addition, Repairwear includes a resveratrol — red wine — extract teamed with vitamin E, intended to protect against environmental stresses; a three-tea complex, also intended to boost antioxidant protection, and Clinique’s proprietary Quadruple Blend — a combination of squalene, barley extract, wheat germ extract and cholesterol sulfate — intended to work with skin’s upper layers to protect and repair the moisture barrier, D’Aquino added.
Packaging —?a silvery green with background printing that is a departure from the signature solid Clinique light green packaging —?is intended to convey "a high-tech, premium approach," said Akkad.
The launch will roll the product out to Clinique’s full department and specialty store distribution, currently about 2,200 doors in the U.S. Products begin shipping in December and will be completely rolled out by January, noted Akkad.
While none of the executives would comment on projected sales, industry sources estimated that Repairwear would do about $40 million at retail in the U.S. in its first year on counter, and that about $2.5 million would be spent to promote it.
While print advertising will appear in "one or two" January magazines, the majority of placements will begin appearing in February fashion, beauty and lifestyle books, said Akkad. Sampling will also be a major part of the campaign, with more than 1.3 million samples spread across the cream, lotion and serum range planned. About 300,000 will be 7-ml. deluxe samples, while an additional 1 million cream packets will be affixed todirect mailers. To further promote awareness of the category, Clinique is also beginning work this week on a consumer study, the results of which will be released at the product’s launch in December.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews