NEW YORK — Clinique is out to shine up its lip color business this fall.
The brand is adding Sheer Shimmers, a five-stockkeeping-unit, high-gloss addition to its existing Glosswear for Lips franchise. With the new addition, due in October, Clinique is building on the brand’s fastest-growing lip segment, said Julie Howard, global vice president of marketing for Clinique. "Not only is lip gloss the fastest-growing segment in the lip category, it is also the fastest-growing segment in the cosmetics category overall," she said. "It made sense to look for ways to create more choices in that category."
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