NEW YORK — Clinique is out to shine up its lip color business this fall.

The brand is adding Sheer Shimmers, a five-stockkeeping-unit, high-gloss addition to its existing Glosswear for Lips franchise. With the new addition, due in October, Clinique is building on the brand’s fastest-growing lip segment, said Julie Howard, global vice president of marketing for Clinique. "Not only is lip gloss the fastest-growing segment in the lip category, it is also the fastest-growing segment in the cosmetics category overall," she said. "It made sense to look for ways to create more choices in that category."

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus