NEW YORK — Clinique is out to shine up its lip color business this fall.
The brand is adding Sheer Shimmers, a five-stockkeeping-unit, high-gloss addition to its existing Glosswear for Lips franchise. With the new addition, due in October, Clinique is building on the brand’s fastest-growing lip segment, said Julie Howard, global vice president of marketing for Clinique. "Not only is lip gloss the fastest-growing segment in the lip category, it is also the fastest-growing segment in the cosmetics category overall," she said. "It made sense to look for ways to create more choices in that category."
Sheer Shimmers is the brand’s first super-high shine gloss, Howard said, noting that the current Glosswear options feature a moderate shine, low-pearl finish. The new addition is an ultrasheer, ultrashiny finish with lots of shimmer, she said. "With both options, we’ll have something for everyone," she said.
Arlette Palo, vice president of global makeup product development for Clinique, noted that the new gloss line’s point of difference is its transparent polymers. "Many traditional glosses have an opaque base, but these shades are clear-based, thanks to transparent polymers that give lips an exceptional shine," said Palo. The shades are also infused with vitamin E derivatives and emollients, which condition lips and protect them from drying out, she added.
Clinique used large-particle pearls in the formula for a finish that is intended to appear three-dimensional, added Palo. "The pearls magnify the lips, making them look plumper," she said. The real challenge was formulating an ultrashiny base that wasn’t sticky, she said. "The clearer and shinier the formula, the more sticky they normally are," she said. "Our aim was to formulate one that wasn’t sticky."
Sheer Shimmers, packaged in a clear tube with a silver cap, is available in two nude shades, Crystal and Sunset; a tawny shade, Sunshine; a pink called Whisper, and a violet shade called Mystic. Each retails for $12.50.
The collection will be available in about 2,200 department and specialty store doors in the U.S., as well as in Clinique’s more than 80 global markets and on clinique.com. While neither Palo nor Howard would comment on the brand’s projected first-year sales, industry sources estimated that the collection would do upward of $20 million at retail globally in its first year, with about $10 million of that done in the U.S.Clinique plans national advertising for the collection beginning in October, in fashion, beauty and lifestyle books. A comprehensive sampling effort, keyed to the brand’s Moisture Surge Extra moisturizer, is also part of the campaign. More than 200,000 handout cards — with an offer designed to draw consumers to counters for a sample of Moisture Surge Extra — will be distributed, as will 1.8 million mailers with a Moisture Surge Extra sample offer. Neither Palo nor Howard would comment on projected first-year advertising and promotional spending, although industry sources put the figure at $1 million.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast