By  on December 2, 2005

NEW YORK — With a new president and two additions to one of its best-selling skin care lines, Clinique is about to enter the next chapter in its 37-year history.

The Estée Lauder Cos., Clinique's parent, is expected to announce today that beauty veteran Lynne Greene will take the helm of the iconic department store brand early next year. As well, Clinique is set for a national rollout of two products — a facial mask and a serum — which it expects to significantly boost the brand's already popular Turnaround skin care franchise.

Greene, most recently president of specialty brands for the Estée Lauder Cos., will assume her new role on Jan. 1, and will report to Lauder group president Philip Shearer.

"Lynne is the ultimate pro — she builds strong businesses, thinks strategically and knows the beauty industry like the back of her hand," said Shearer. "She's done wonderful things for every brand which she's worked on. Clinique is a very strong and important brand, and with this move, Lynne's considerable talents will be applied to one of the industry's largest and most respected brands."

Greene's extensive résumé includes 18 years at the Estée Lauder Cos., including a stint at the Lauder-owned Origins, as that brand's global president. In 2003, she was named to her current role as president of Lauder's specialty store group, which has entailed overseeing Prescriptives, Jo Malone and La Mer.

"I'm very excited to be joining Clinique," said Greene. "It is a brand which offers a combination of simplicity and approachability, with a unique culture. It's an exciting combination and one I'm looking forward to being a part of."

Greene's first order of business will be to "listen and look," she said this week. "From there, we'll make other announcements."

Greene will be stepping into her Clinique role as the brand grapples with a changing department store landscape. The most dramatic shift will be the closure of some department store doors previously owned by the May Co. — which Federated Department Stores acquired this year. About 75 stores already have been marked for closure — and others are expected to follow, industry sources have said. Moreover, Clinique, which pioneered the dermatological approach to skin care in 1968, is now faced with a raft of competition from upstart doctor brands. However, it remains a giant as the number-one brand in U.S. department stores and one of the dominant forces in the world. Lauder does not break out volume figures, but industry sources estimate Clinique's worldwide sales at $2 billion.

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