NEW YORK — Consumers in major metropolitan areas on the East and West Coasts will dominate online shopping for apparel and accessories this holiday, and those items are projected to be the third most popular gifts they purchase, according to data disclosed Monday by Digital Marketing Services and America Online.

Fashion cybershopping will be most prevalent through December in Hartford, Conn., with 59.5 percent of those polled in that market saying they plan to purchase apparel or accessories online versus a national average of 45.8 percent who have those plans. By comparison, an average of 53 percent of respondents said they’d make online holiday purchases of music or videos, and 49 percent said they’d buy books. The results reflect an Online Shopping Cities survey of 7,000 adults, conducted Aug. 28 to Sept. 30 by DMS for Dulles, Va.-based AOL.

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