NEW YORK — Consumers in major metropolitan areas on the East and West Coasts will dominate online shopping for apparel and accessories this holiday, and those items are projected to be the third most popular gifts they purchase, according to data...
NEW YORK — Consumers in major metropolitan areas on the East and West Coasts will dominate online shopping for apparel and accessories this holiday, and those items are projected to be the third most popular gifts they purchase, according to data disclosed Monday by Digital Marketing Services and America Online.
Fashion cybershopping will be most prevalent through December in Hartford, Conn., with 59.5 percent of those polled in that market saying they plan to purchase apparel or accessories online versus a national average of 45.8 percent who have those plans. By comparison, an average of 53 percent of respondents said they’d make online holiday purchases of music or videos, and 49 percent said they’d buy books. The results reflect an Online Shopping Cities survey of 7,000 adults, conducted Aug. 28 to Sept. 30 by DMS for Dulles, Va.-based AOL.
If preferences during the week ended Nov. 24th are an indication, leather jackets, jeans and dresses should sell well on the Web for holiday, according to America Online spokeswoman Lisa Gibby, who said those items were last week’s top apparel search terms at AOL’s shopping hub. During October, AOL members spent $409 million for apparel online, the same amount as they spent in September.
More broadly, 60 percent of the cybershoppers surveyed by DMS said they’ll buy more online this holiday than in 2001, and 86 percent said they browse or buy products online at least once a month. "The survey underscores how mainstream shopping online has become — and the power of multichannel purchasing," said Jennifer Betka, AOL’s vice president of commerce.
Curiously, five of the cities where people are projected to do the most online apparel and accessories purchasing through December do not appear on either the list of cities where people plan to do the most holiday spending online, overall, or among those where they’ve spent the most online during the first nine months of 2002. The five are chart-topping Hartford; seventh-place finisher Raleigh, N.C., where 50 percent plan to buy fashion; Dallas and Detroit, tied for eighth at 48 percent, and Minneapolis, in ninth place at 47.5 percent.
Also on the list of locales where an above-average share of cybershoppers plan to buy apparel and accessories online this holiday are Philadelphia, where 53.7 percent say they’ll do so; Boston, 53.5 percent; Washington, D.C., 52.5 percent; Baltimore, 51.5 percent; New York, 50.2 percent; San Francisco, 46.5 percent and Seattle, also 46.5 percent. Nashville and Portland, Ore., finished with identical marks as 46 percent of shoppers in those locales said they’d purchase fashion merchandise via the Internet.Cybershoppers aim to spend an average of $298 online this holiday. In the first nine months of 2002, people ages 18 and 19 have spent $136 per online purchase, on average, or 23 percent more than the $111 that’s typically spent by those 50 and older.
"Younger customers are perhaps more comfortable with the online medium than older customers," Betka said of the discrepancy in spending.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty