NEW YORK — Diamond branding has seen a big push in the jewelry industry recently, as suppliers and retailers of all sorts introduce their own specific cuts and styles.
Now, Italian jeweler Robert Coin is joining the party with its new diamond venture.
The upscale company last week unveiled Roberto Coin Cento, a diamond jewelry collection featuring a signature cut with 100 facets designed to have a higher degree of brilliance than most round-cut diamonds, which usually have about 58 facets.
“This is something we have talked about for years and we think there is a real need for,” said Peter Webster, president of Roberto Coin USA, which is based in New York.
The diamond cut was created by Rosy Blue, a De Beers site holder and one of the industry’s largest diamond companies, which is supplying all of the diamonds to Coin for the collection and is also now separately working with Vera Wang to develop her jewelry line. The Cento diamonds are all cut by hand and have a symmetrical floral pattern, and each jewelry item has the signature Roberto Coin ruby.
The collection, which carries price points from about $800 for a pendant necklace up to $50,000 for earrings with larger-sized diamonds, is launching at retail this fall with a small selection of stud earrings and necklaces. Future collections will likely include bridal jewelry, said Webster, who projected that Cento could reach retail sales of about $100 million within three years.
The company has hired Naval Bhandari, a diamond specialist, as senior vice president of Cento, which is being operated as a separate division with different packaging and visuals than the core Roberto Coin collection.
Coin, which is best known for its upscale gold jewelry, is targeting upscale independent jewelers and better department stores with Cento, with plans initially for distribution in about 100 doors. The launch will be accompanied by a significant advertising and marketing campaign, set to break in July issues of magazines including In Style, W and Vogue.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)