Kenneth Cole recently spent a few hours in Chicago promoting his new eponymous men’s and women’s fragrances at Marshall Field’s State Street store, which netted $12,500 in sales. During that time, WWD had a few minutes to ask the designer about his take on spring fashions, the vision for his fragrance and his future plans for the business.

On spring’s new looks: There seems to be a return to femininity which is really refreshing. People are feeling good about themselves and wanting to express that.

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