Kenneth Cole recently spent a few hours in Chicago promoting his new eponymous men’s and women’s fragrances at Marshall Field’s State Street store, which netted $12,500 in sales. During that time, WWD had a few minutes to ask the...
Kenneth Cole recently spent a few hours in Chicago promoting his new eponymous men’s and women’s fragrances at Marshall Field’s State Street store, which netted $12,500 in sales. During that time, WWD had a few minutes to ask the designer about his take on spring fashions, the vision for his fragrance and his future plans for the business.
On spring’s new looks: There seems to be a return to femininity which is really refreshing. People are feeling good about themselves and wanting to express that.
On the political nature of his advertising: It’s not just what you look like on the outside but who you are on the inside. I try to keep it [fashion] and what I do in perspective.
On how he got his start selling shoes: I wanted to park a truck in between the fancy showrooms but the only way you could park a truck on Sixth Avenue was if you’re a utility or production company making a movie. I changed the company’s name to Kenneth Cole Productions, Inc. and got a permit to make "The Birth of a Shoe Company." Sometimes there was film in the camera; sometimes there wasn’t. I sold 40,000 pairs of shoes in two days. That was in 1982.
On his goal for his new men’s and women’s fragrances: I wanted it to be light, comfortable and refreshing, and not too overpowering.
So what’s next? We’re introducing a children’s line under the Reaction label and we’re looking into international opportunities. We’re opening some stores in London and looking to see where the product makes sense.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews