By  on June 26, 2007

Cole Haan is adding eyewear to its American lifestyle wardrobe.

The company is launching an eyewear collection for spring 2008. B. Robinson Optical will produce and distribute sunwear, and ClearVision Optical will operate the brand's prescription eyewear license.

"This category is a natural extension for the brand, with our heritage in footwear and accessories," Cole Haan chief executive officer Jim Seuss said. "It allows us to further our image as a lifestyle brand."

Cole Haan's sun collection will feature 22 women's styles and 18 looks for men. Although they range from leather basket-weave detailing to the more modern, industrial group, each pair keeps with the brand's artisan-like sensibility.

"The trend in sunwear over the past few years has been big and bold, with attention to large logos and ornamentation," Seuss said. "The Cole Haan collection is not created with our logo as the design element, it's crafted so that the logo detailing is integrated as part of an overall design aesthetic."

The sunglasses collection will be available at Cole Haan signature stores and select wholesale partners and will retail from $125 to $500.

More than 50 men's and women's styles make up the optical collection. Retail prices range from $200 to $500 for limited edition styles, and the pieces will be offered through certain eye care professionals, including opticians, optometrists, ophthalmologists and optical specialty retailers.

The expansion is one of many for Cole Haan, which sees growth potential in a variety of arenas, including beauty.

"Fragrance for both men and women is a great opportunity for our brand," Seuss said. "As we deepen the relationship with our consumer, other categories will be developed to meet their needs. It is important to us that we choose partners that understand and appreciate our commitment to innovation wrapped in beauty."

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