In January 2010, Gucci launched an initiative in collaboration with Christie’s auction house to expand its already-prolific archives and at the same time offer an appraisal service to Gucci collectors. The project also is linked to the museum that Gucci plans to open in Florence in the near future.
A special section on the auctioneer’s Web site, also accessible from gucci.com, offers a free service for vintage collectors seeking to receive a certified appraisal of their products. Users upload several color images and provide brief descriptions of their items. Within two to four weeks, they receive an auction estimate determined by Patricia Frost, Christie’s director of fashion and textiles, and her team, in collaboration with Gucci’s archive department. To date, the online service has registered more than 600 submissions from more than 25 countries.
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