NEW YORK — America’s college students are among the Web’s most coveted surfers, and comScore Media Metrix’s Internet Ratings Report for the week ended Aug. 25 shows one reason why: They spent an average of 10.4 hours online...
NEW YORK — America’s college students are among the Web’s most coveted surfers, and comScore Media Metrix’s Internet Ratings Report for the week ended Aug. 25 shows one reason why: They spent an average of 10.4 hours online last week — 22 percent more than home-based users and 6 percent more than those at work.
One of the primary beneficiaries of that college-driven cybersurfing was women’s portal iVillage.com, which last week rated as the eighth fastest-growing Web site, among those students, as traffic expanded 40 percent to 308,230 users. Leading the percentage growth in visits by collegians was electronics e-tailer TigerDirect.com, followed by NationalGeographic.com; YourFreeDVDs.com; extreme-games site EXPN.com; meta-search engine Mamma.com; ESPN.com, and Monster.com’s scholarship and college search site, FastWeb.com. The most popular sites, overall, among college surfers were blackplanet.com, an African-American forum, and mtv.com, with 233,000 and 224,000 visitors, respectively.
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