By  on July 31, 2014

Colombiamoda, billed as Latin America’s largest integrated fashion and sourcing fair, generated potential orders of $308 million at its 25th-anniversary edition as nearly 9,000 buyers convened in Medellin to explore sourcing opportunities and eye the latest trends.

The event, held July 22 to 24, raised 23 percent more than last year as the merger of three platforms — Colombiamoda, Textiles 2 and Moda Para el Mundo — proved fruitful, drawing more than 20,000 visitors.

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