Just like its name, the Kaleidoscope Boutique aims to offer the most vibrant assortment possible.
As the name implies, the Kaleidoscope Boutique offers a stimulating assortment of constantly changing clothing, music and clientele.
"One definition [of kaleidoscope] actually means ‘to look at beauty through form,’" said owner Camille Wright. The store attracts all nationalities, plays everything from Journey to techno and receives daily shipments of offbeat, colorful clothing.
Wright began laying the groundwork for her vision of variety, which came to fruition in May 2001, when she landed her first job at Marshalls at 16. She worked at Contempo Casuals, advancing to the number two sales position in the country, then received a call from Belk, a Southeast department store chain, to become a buyer. The 1 1/2-year-old store is painted a sunny yellow, a perfect a backdrop for prisms throwing off colored light and light fixtures and mirrors decorated with glass beads.
In February, she signed a lease for an 1,100-square-foot space in the heart of Decatur, Ga., a town of 17,000 just southeast of Atlanta. Though it bustles with retail activity now, Wright said Decatur was in desperate need of something on the hipper side at the time. Heading to markets in New York, Atlanta and Miami, she buys a range of everything from contemporary labels like Rayure Paris, Betsey Johnson, Liquid and Nanette Lepore to denim brands like Joe’s Jeans, Vitamina and Buffalo Jeans to T-shirts by E.vil, Marteeni Spice and Beau & Eros.
Prices run from $35 for a cotton E.vil T-shirt to $300 for an slinky A.B.S. evening dress. France and South America are other hunting grounds for hot labels. With 20 percent of inventory in special occasion, a great find has been Val Design, an eveningwear firm based in São Paolo, Brazil.
"They do the most ridiculously beautiful dresses, like something one would wear to the Academy Awards, in chiffon or matte jersey with bugle beads and sequins," she said.
Two other important special occasion lines are local. T.T., designed by a Nigerian transplant, sells to more avant-garde types in Atlanta’s music industry, according to Wright. One popular T.T. look: an off-the-shoulder corset top with matching skirt in green suede and leather patchwork with a lace-up back.Her customers, the majority of which are professionals, prefer a more classic approach, and aren’t too keen on mall trends, Wright said. "They need formal wear for dinners and balls, funky weekend wear and cool tops to pair with more conservative suits during the work week," said Wright.
Wright said she is recognized for purses too. Better-known brands are Lily Scott and Lulu Guinness. Some newcomers are Your Sister’s Mustache, made from vintage newspapers and sporting pin-up girl themes, and Fork Girl, which has skinny rectangular purses made from vintage silk or tapestry, topped with handles made from forks.
Jewelry designer Chris Vigliotti has a following among career women looking for a signature piece. Elements include freshwater pearls, Austrian crystals, topaz and turquoise. Prices range from $30 for hematite and sterling earrings to $250 for a smoky topaz and turquoise necklace.
Wright shows off complete ensembles through fashion shows at local restaurants.
"We show clothes far in advance of the season and give them little notepads to write down orders, just like New York fashion shows," she said. Special events at the store include wine-and-cheese nights on Thursdays and "Mimosa Mondays," a new happy-hour event. Shoppers receive 20% off select designers at the events, which are advertised in Jezebel and other local publications.
Wright said she is on track for her 2002 sales goal of $325,000, with sales solidified by hits like Robin Jordan’s strapless dresses. "They arrive on Thursday and are sold out by Saturday," she said.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)