Just like its name, the Kaleidoscope Boutique aims to offer the most vibrant assortment possible.As the name implies, the Kaleidoscope Boutique offers a stimulating assortment of constantly changing clothing, music and clientele. "One definition [of kaleidoscope] actually means ‘to look at beauty through form,’" said owner Camille Wright. The store attracts all nationalities, plays everything from Journey to techno and receives daily shipments of offbeat, colorful clothing. Wright began laying the groundwork for her vision of variety, which came to fruition in May 2001, when she landed her first job at Marshalls at 16. She worked at Contempo Casuals, advancing to the number two sales position in the country, then received a call from Belk, a Southeast department store chain, to become a buyer. The 1 1/2-year-old store is painted a sunny yellow, a perfect a backdrop for prisms throwing off colored light and light fixtures and mirrors decorated with glass beads. In February, she signed a lease for an 1,100-square-foot space in the heart of Decatur, Ga., a town of 17,000 just southeast of Atlanta. Though it bustles with retail activity now, Wright said Decatur was in desperate need of something on the hipper side at the time. Heading to markets in New York, Atlanta and Miami, she buys a range of everything from contemporary labels like Rayure Paris, Betsey Johnson, Liquid and Nanette Lepore to denim brands like Joe’s Jeans, Vitamina and Buffalo Jeans to T-shirts by E.vil, Marteeni Spice and Beau & Eros.Prices run from $35 for a cotton E.vil T-shirt to $300 for an slinky A.B.S. evening dress. France and South America are other hunting grounds for hot labels. With 20 percent of inventory in special occasion, a great find has been Val Design, an eveningwear firm based in São Paolo, Brazil."They do the most ridiculously beautiful dresses, like something one would wear to the Academy Awards, in chiffon or matte jersey with bugle beads and sequins," she said.Two other important special occasion lines are local. T.T., designed by a Nigerian transplant, sells to more avant-garde types in Atlanta’s music industry, according to Wright. One popular T.T. look: an off-the-shoulder corset top with matching skirt in green suede and leather patchwork with a lace-up back.Her customers, the majority of which are professionals, prefer a more classic approach, and aren’t too keen on mall trends, Wright said. "They need formal wear for dinners and balls, funky weekend wear and cool tops to pair with more conservative suits during the work week," said Wright. Wright said she is recognized for purses too. Better-known brands are Lily Scott and Lulu Guinness. Some newcomers are Your Sister’s Mustache, made from vintage newspapers and sporting pin-up girl themes, and Fork Girl, which has skinny rectangular purses made from vintage silk or tapestry, topped with handles made from forks. Jewelry designer Chris Vigliotti has a following among career women looking for a signature piece. Elements include freshwater pearls, Austrian crystals, topaz and turquoise. Prices range from $30 for hematite and sterling earrings to $250 for a smoky topaz and turquoise necklace.Wright shows off complete ensembles through fashion shows at local restaurants."We show clothes far in advance of the season and give them little notepads to write down orders, just like New York fashion shows," she said. Special events at the store include wine-and-cheese nights on Thursdays and "Mimosa Mondays," a new happy-hour event. Shoppers receive 20% off select designers at the events, which are advertised in Jezebel and other local publications.Wright said she is on track for her 2002 sales goal of $325,000, with sales solidified by hits like Robin Jordan’s strapless dresses. "They arrive on Thursday and are sold out by Saturday," she said.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim